Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

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    Crossing the Chasm Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. Full description

    Author : Geoffrey A. Moore

    Brand : Brand: HarperCollins ebooks

    Label : HarperBusiness

    Manufacturer : HarperBusiness

    Studio : HarperBusiness

    Release Date : 2006-07-25


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