The New Rules of Retail: Competing in the World's Toughest Marketplace

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    The New Rules of Retail The authors provide a unique and essential view of the future of the retail industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Full description

    Author : Robin LewisMichael Dart

    Label : Palgrave Macmillan

    Manufacturer : Palgrave Macmillan

    Studio : Palgrave Macmillan

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