Innovation Games: Creating Breakthrough Products Through Collaborative Play

Product Information

Innovation Games Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs. Full description

Author : Luke Hohmann

Label : Addison Wesley

Manufacturer : Addison Wesley

Studio : Addison Wesley