Decoded: The Science Behind Why We Buy

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    Decoded In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. Full description

    Author : Phil Barden

    Label : John Wiley & Sons

    Manufacturer : John Wiley & Sons

    Studio : John Wiley & Sons

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