Sensory Marketing

Product Information

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Author : Bertil HultenNiklas BroweusMarcus Van Dijk

Label : Palgrave Macmillan

Manufacturer : Palgrave Macmillan

Studio : Palgrave Macmillan