Buyology: Truth and Lies About Why We Buy

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    Buyology How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. Full description

    Author : Martin Lindstrom

    Label : Crown Business

    Manufacturer : Crown Business

    Studio : Crown Business

    Creator : Paco UnderhillPréface

    Release Date : 2010-02-02

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