Switch: How to Change Things When Change Is Hard
Product Information
Switch Combining psychology, sociology, management, and case studies, the authors of "Made to Stick" tell stories of people and organizations who have successfully implemented significant changes--even when change is hard. Full description
Author : Chip HeathDan Heath
Label : Crown Business
Manufacturer : Crown Business
Studio : Crown Business
Product Reviews
Notices
Excellent Change framework
Is this book business oriented or more about change in general?
it a general change methodology, taking in account the mind (rider), the emotions (elephant), and context (path).
The book gives personal, business and social examples.
I'll recommend it for anyone struggeling to make a "change".
Sounds good.