Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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Predictive Analytics "The Freakonomics of big data. " -- Stein Kretsinger , founding executive of Advertising. com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Full description

Author : Eric Siegel

Label : John Wiley & Sons

Manufacturer : John Wiley & Sons

Studio : John Wiley & Sons

Creator : Thomas H. DavenportPréface