Groundswell: Winning in a World Transformed by Social Technologies

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Groundswell: Winning in a World Transformed by Social Technologies Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity. Full description

Author : Josh BernoffCharlene Li

Label : Harvard Business School Press

Manufacturer : Harvard Business School Press

Studio : Harvard Business School Press