Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

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    Design Thinking "Design Thinking "is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought proce... Full description

    Label : Allworth Press

    Manufacturer : Allworth Press

    Studio : Allworth Press

    Creator : Thomas LockwoodSous la direction de

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