Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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    Blue Ocean Strategy Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. Full description

    Author : Kim W. ChanRenee Mauborgne

    Brand : Brand: Harvard Business Review Press

    Label : Harvard Business Review Press

    Manufacturer : Harvard Business Review Press

    Studio : Harvard Business Review Press

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