Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    Author : Geoffrey A. Moore

    Label : HarperCollins e-books

    Manufacturer : HarperCollins e-books

    Studio : HarperCollins e-books

    Creator : Regis McKennaPréface

    Release Date : 2009-03-17

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