Social Commerce ...It is a completely new playing field!
Product Information
Social commerce is a very hot topic. Everyone is talking about it. Brands are creating shops on Facebook, and an endless stream of reports all point towards the same trend. That trend is that the future of commerce is socially driven. Social commerce is also a vague concept. It can pretty much describe everything that has to do with social engagement and selling a product. We have the whole field of Facebook commerce, as in brands creating a web shop on Facebook. Companies are using varies forms of location based deals and discounts. And new services are popping up where you can "tweet to pay."You could write an endless amount of books about it, and never run out of material. There are so many new concepts, channels, ideas, aspects etc, that you will end up getting delirious just trying to know them all. This book is not about that. This book is about what really matters. What is it that makes social commerce work? What is the underlying trend? How does the shift from traditional to social change your shop? How do you make it work?The underlying principle of social commerce can be described in a really simple way. It is not about creating a shop on Facebook. It is about driving sales through sharing.This book will take you through all the clutter and the fancy buzzwords, and help you to create a social commerce strategy that actually works. We will start off with the one element that drives it all - your product. We will talk about the trends. How social activities can drive conversions. Why the product is the key element. How that affects your store fronts. Where people are. And how this relates to mobile commerce. Then, we will get our hands dirty and move into the "how to do it." How should you present your products? What should you store look like? Where should it be? What social elements should you include? How do you drive sale? How do you involve people and your fans? How do you create a social media release plan? And, what about the wow factor?
Author : Thomas Baekdal
Label : Baekdal Plus
Manufacturer : Baekdal Plus
Studio : Baekdal Plus
Release Date : 2011-06-01
Product Reviews
Notices
@julien Compétition! Il parait que c'est pas mal.
Je crois que @nathalielamri l'a lu. Non ?
Enfin, je l'ai acheté sur Amazon mais pas encore tout lu;-) Tu pourras trouver un bon pitch sur le blog social commerce today pour te faire une idée...
http://socialcommercetoday.com/speed-summary-social-commerce-the-book-by-thomas-baekdal/
En tout cas la couv' n'est pas du tout du niveau de celle de mon bouquin :) cc @lulue__, l'artiste :)