"The psychologist Geoffrey Miller offers an evolutionary psychology of consumption. He posited that marketers shifted our evolutionary imperative by creating an aura of "coolness" around products that we did not need, which in turn, fostered "consumption" on a grand scale. Coolness makes people buy things they don't need."
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"The psychologist Geoffrey Miller offers an evolutionary psychology of consumption. He posited that marketers shifted our evolutionary imperative by creating an aura of "coolness" around products that we did not need, which in turn, fostered "consumption" on a grand scale. Coolness makes people buy things they don't need."
En fait, ce livre aurait pu s'appeler "le marketing selon Apple" :) c'est ça?