How Brands Grow: What Marketers Don't Know

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    How Brands Grow Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Full description

    Author : Byron Sharp

    Label : OUP Australia & New Zealand

    Manufacturer : OUP Australia & New Zealand

    Studio : OUP Australia & New Zealand

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