Blink: The Power of Thinking Without Thinking
Product Information
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Author : Malcolm Gladwell
Label : Back Bay Books
Manufacturer : Back Bay Books
Studio : Back Bay Books
Product Reviews
Notices
Le moins bon livre de Gladwell selon moi. Des analyses intéressantes d'exemples où l'intuition prend le dessus sur la raison (expert d'art sachant instantanément repérer un faux, sans savoir comment il le sait), et d'autres où l'on est trompé par cette intuition (bavure policière où des officiers abattent un civil croyant avoir affaire à un malfrat).
Malheureusement, au contraire des autres Gladwell, ce livre reste au niveau des généralités et à la description de situations. On n'en ressort pas véritablement un "so what" applicable dans le monde réel, malgré la promesse de la couverture. Dommage !
Un livre sur l'instinct, qui cherche a décrypter les moments où on sait qu'on devrait y aller ou ne pas y aller, sans vraiment savoir pourquoi. Et surtout, qui cherche a comprendre quand le cerveau refuse d'écouter cet instinct.
c'est un bon pitch ça, ça fait envie! ça me rappelle ce bon steve jobs "you're already naked, there's no reason not to follow your heart." On va tacher d'en faire autant!